Elysa Poirier

"Design is so simple, that's why it's so complicated."
— Paul Rand
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CORPORATE OFFICE
Wieden+Kennedy Montreal
For my final project, I was inspired by well established, independent advertising agency Wieden+Kennedy, who believes in creating "strong and provocative relationships between good companies and their customers" (W+K). Their clients including giants like Nike, Old Spice, and Coca-Cola, W+K is known for staffing a young, active, and creatively driven team.
The design's overarching theme aims to promote creativity, collaboration, and efficiency in a space with a slight edge. Emphasis is placed on break-out spaces and designated areas for creativity and brainstorming. While natural light and texture cultivate a warm environment, wood, raw finishes, fresh colors, and angular geometry represent authenticity with progressive ideas. For my design, W+K Montreal believes the best work comes from the unconventional.
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