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The objectives for the Spades' retail lifestyle store were to project the Kate and Jack Spade brand and lifestyle "through crisp colour, graphic prints and playful sophistication (Spade)." The brand emphasizes the function, simplicity and the sophisitcation of their products down to the smallest detail. Clients can participate in a fun and inviting retail experience offering the highest quality products ranging from books to handbags, to bed sheets. The Kate Spade department is colourful and fun, with its shiny materials, gold accents and unique furniture displays. With industrial materials, such as wood and steel, the Jack Spade department reflects a cleaner appearance. The home line department feels cozy and warm, with a café and seating area near the stationary accessories and the D.I.Y atelier.